The Bachelor of Business (Communication & PR) degree is designed to provide students with theoretical principles and practical skills necessary to manage activities of professional public relations within a firm or organisation.
INSTRUCTORS:
Dr. Chun Jiang
CEO
Elaine Lau
Course CoodinatorThrough systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organizations, develop skills in writing for different audiences, become familiar with new media tools for public relations practitioners, and understand international and inter-cultural contexts of public relations practice. Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination.
Core Units:
| Unit Code | Unit Name | Credit Points |
|---|---|---|
| LAW101 | Business Law | 6 |
| MGT101 | Fundamentals of Management | 6 |
| MKT101 | Marketing Principles | 6 |
| CMU101 | Professional Writing | 6 |
| CMU201 | Business Communications | 6 |
| PRS201 | Public Relations Theory and Practice | 6 |
| CMU202 | Marketing Communications I | 6 |
| PRS202 | Issues in Crisis Management | 6 |
| CMU304 | Marketing Communications II | 6 |
| PRS303 | Public Relations Management and Tactics | 6 |
| PRS304 | Public Relations Writing & Media Techniques | 6 |
| PRS305 | Corporate Communication and PR | 6 |
