Bachelor of Business (Communication & Public Relations)

Through systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organizations, develop skills in writing for different audiences, become familiar with new media tools for public relations practitioners, and understand international and inter-cultural contexts of public relations practice. Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination.
Core Units: