Bachelor of Business (Communication & Public Relations)(CRICOS Code: 084216M)

The Bachelor of Business (Communication & PR) degree is designed to provide students with theoretical principles and practical skills necessary to manage activities of professional public relations within a firm or organisation.

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DURATION:
3 Years / 2 Years (3 trimesters per year)
CRICOS CODE:
084216M
CREDIT:
70

INSTRUCTORS:

Address

Sydney CBD Campus, NSW   View map

Categories

Bachelor , Business , Marketing

Through systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organizations, develop skills in writing for different audiences, become familiar with new media tools for public relations practitioners, and understand international and inter-cultural contexts of public relations practice. Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination. Students must complete a minimum of 8 specialisation units.

 

To qualify for award of the degree of Bachelor of Business (Communications and Public Relations), a candidate shall accrue an aggregate of at least 144 credit points (24 units), consisting of:

  • Minimum 8 first year units which provide an introduction to the key areas of business study;
  • Minimum 8 specialisation units;
  • Minimum 6 electives units;
  • 1 compulsory capstone unit.

Note: For the completion of Bachelor of Business, at least eight third year level units have to be taken.

 

 

Specialisation Units

Unit Code Unit Name

Credit Points

LAW101 Business Law

6

MGT101 Fundamentals of Management

6

MKT101 Marketing Principles

6

CMU101 Professional Writing

6

CMU201 Business Communications

6

PRS201* Public Relations Theory and Practice

6

CMU202* Marketing Communications I

6

PRS202* Issues in Crisis Management

6

CMU304* Marketing Communications II

6

PRS303* Public Relations Management and Tactics

6

PRS304* Public Relations Writing & Media Techniques

6

PRS305* Corporate Communication and PR

6

*Pre-requisite requirements apply.

 

 

Capstone Unit

Unit Code Unit Name

Credit Points

BUS301 Capstone Unit

6

 

 

Elective Units

Elective Units can be selected from the unit offerings of other specialisations, e.g., Professional Accounting, Communications & Public Relations, or other Elective Units (e.g., FIN302 (pre-requisite requirements apply).

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Elite Education

Elite Education Institute (CRICOS CODE:03390A) provides students with a supportive and nurturing higher education environment. Our courses are accredited by the Tertiary Education Quality and Standards.

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CONTACT

Email:          admission@ee.edu.au
Telephone:  02 9211 4958
Address:      Level 6, 8 Quay Street, Haymarket NSW 2000 Australia Australia

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