Bachelor of Business (Communication & Public Relations)

The Bachelor of Business (Communication & PR) degree is designed to provide students with theoretical principles and practical skills necessary to manage activities of professional public relations within a firm or organisation.

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START:
May 29, 2016
DURATION:
3 Years / 2 Years (3 trimesters per year)
ID:
084216M
CREDIT:
70

INSTRUCTORS:

Elaine Lau
Course Coodinator

Address

Sydney CBD Campus, NSW   View map

Categories

Bachelor , Business , Marketing

Through systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organizations, develop skills in writing for different audiences, become familiar with new media tools for public relations practitioners, and understand international and inter-cultural contexts of public relations practice. Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination.
Core Units:

Unit Code Unit Name Credit Points
LAW101 Business Law 6
MGT101 Fundamentals of Management 6
MKT101 Marketing Principles 6
CMU101 Professional Writing 6
CMU201 Business Communications 6
PRS201 Public Relations Theory and Practice 6
CMU202 Marketing Communications I 6
PRS202 Issues in Crisis Management 6
CMU304 Marketing Communications II 6
PRS303 Public Relations Management and Tactics 6
PRS304 Public Relations Writing & Media Techniques 6
PRS305 Corporate Communication and PR 6

 

Knowledge

A wealth of knowledge and skills will be obtained through learning from Elite Education

Wisdom

Our high-quality team brings you a better learning experience

Commitment

Always create a comfortable environment and provide teaching quality

History

Our seasoned team and years of education experience frames us

Elite Education

Elite Education Institute provides students with a supportive and nurturing higher education environment. Our courses are accredited by the Tertiary Education Quality and Standards.

Accreditation

CONTACT

Email:          admission@ee.edu.au
Telephone:  02 9211 4958
Address:      Level 6, 8 Quay Street, Haymarket NSW 2000 Australia Australia

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